The key criteria to truly engage your target audience is to provide them with a reward of their choice within your means. Whether you reward £10 or £1000 to an individual against a key criteria as defined within your reward strategy, they are far more engaged and motivated when they select their own reward.
To test this theory, ask 10 people where would they choose to spend a £50 reward if given the option of all of the major UK retailers, leisure activities, dining out or days out to choose from? I bet you will receive at least 6 to 8 different answers from the 10 people you ask.
Gone are the days of the organisation predefining a solus brand to reward their employees, as we know from our data even the most popular retailer only appeals to 1 in 10 people when given a choice.